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zerohour: No Haters Here!

A public education campaignto promote healthy, diverse and safe high schools and youth communities in Los Angeles County

Brought to you by the Los Angeles County Human Relations Commission

Media campaign by Rock The Vote, Public Interest Productions and Crispin Porter + Bogusky

Made possible by generous funding from the LA County Quality and Productivity Commission


By the Numbers

The increase in racial hate crimes reported at schools in LA County from 2001 to 2002:
63%

The percent of all hate crime perpetrators prosecuted by the LA County District Attorney who are less than 25 years of age:
61%

Amount of dollars raised or received in in-kind contributions for this zerohour.com campaign, leveraging the $370,000 seed money by the LA County Quality and Productivity Commission:
$1,136,879

Number of unique website hits to zerohour.com in its first 45 days of operation:
78,000

Number of movie screens on which "Stop Discrimination" zerohour.com slide was shown at LA County movie theaters Dec. 19, 2003 to January 22, 2004:
515

Number of movie-goers during the time period when "Stop Discrimination" zerohour.com slide was shown at LA County movie theaters Dec. 19, 2003 to January 22, 2004:
2,989,650

Number of cumulative impressions of the zerohour.com slide for the five week run:
7,248,844

Number of posters and bookmarks distributed in past two years:
Over 100,000

Number of estimated cumulative impressions of the zerohour.com “wild postings” for the two month run:
28,500,000

Number of youth who participated in an on-line survey on prejudice and discrimination:
1,108

Number of youth who have joined the zerohour.com list to get involved in taking a stand against prejudice and discrimination in first six weeks of campaign:
787



About ZeroHour

Newsletter [pdf]

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