The Media Image Coalition (MIC)
Established in 1989 by the Los Angeles County Commission on Human Relations, the Media Image Coalition represents the first multiracial, multi-cultural, inter-religious media advocacy and education organization in the United States.
Promotes increased visibility, diversity and balanced imagery of ethnic, cultural, racial and religious groups, women, LGBTQ (lesbian, gay, bisexual, transgender, queer), seniors, people with disabilities and other protected groups that the MIC determines to be subjects of discrimination in media and the arts.
Develops cooperative relationships and strategies with policy and decisionmakers in the entertainment industry to achieve the goals of increased media access and balanced, non-stereotypical imagery.
Extends awareness of the negative repercussions that unbalanced imagery and hiring practices throughout the entertainment industry have on affected communities of Los Angeles County.
Two membership categories exist for the Media Image Coalition organization. They are:
Riku Matsuda, Senior Intergroup Relations Specialist
"MIC provided our group with support when biased images of Muslim Americans became prevalent on television." -- Munira Syeda, Council on American and Islamic Relations (CAIR)
"Since joining in 2003, AMEA has benefited from the enormous support of MIC members and key players in the media on programs we have organized throughout the country for multiracial people and families." - Jungmiwha Bullock, Association of MultiEthnic Americans.