abouthate crimesprogramsvictims assistpublicationsresourceszerohournewseventscontact

The Media Image Coalition (MIC)

Established in 1989 by the Los Angeles County Commission on Human Relations, the Media Image Coalition represents the first multiracial, multi-cultural, inter-religious media advocacy and education organization in the United States.


Promotes increased visibility, diversity and balanced imagery of ethnic, cultural, racial and religious groups, women, LGBTQ (lesbian, gay, bisexual, transgender, queer), seniors, people with disabilities and other protected groups that the MIC determines to be subjects of discrimination in media and the arts.

Develops cooperative relationships and strategies with policy and decisionmakers in the entertainment industry to achieve the goals of increased media access and balanced, non-stereotypical imagery.

Extends awareness of the negative repercussions that unbalanced imagery and hiring practices throughout the entertainment industry have on affected communities of Los Angeles County.


  • Access to Media Leaders
  • Legislative and Social Advocacy
  • Promoting your organization through MIC and HRC materials
  • Website listing
  • Member News published in Calendar of Events ( 50k circulation)
  • Social Justice Opportunities
  • And much more

Two membership categories exist for the Media Image Coalition organization. They are:

  • Corporate Members: Non-profit organizations with 5013 or 501 4 status. These members have voting rights, participate on committees, and may hold office. Corporations with over 1000 members pay $100.00 annually; corporations with less than 100 members pay $50.00.
  • Associate Members: Individuals and organizations without non-profit status. These members have no voting rights, but can participate on committees and in events. Associate members pay $25.00 for annual membership.


Riku Matsuda, Senior Intergroup Relations Specialist
Address: Media Image Coalition c/o
Los Angeles County Human Relations Commission
3175 West 6th Street, Los Angeles, CA. 90020


"MIC provided our group with support when biased images of Muslim Americans became prevalent on television." -- Munira Syeda, Council on American and Islamic Relations (CAIR)

"Since joining in 2003, AMEA has benefited from the enormous support of MIC members and key players in the media on programs we have organized throughout the country for multiracial people and families." - Jungmiwha Bullock, Association of MultiEthnic Americans.



MIC Members

Community Organizations

MIC/Member News Releases

MIC/Member Upcoming Events

MIC Calendar of Meetings

Join MIC

• AV Task Force
• Get Real LA
• Hate Crime Victim Assistance
• John Anson Ford Awards
• Network Against Hate Crime
• School Intergroup Conflict Initiative
• Youth ACT